Cookie Policy
How Raidu uses cookies and similar tracking technologies on raidu.com.
1. Purpose and scope
This Cookie Policy describes how Raidu Inc. (“Raidu”, “we”, “us”) uses cookies and similar tracking technologies on our public website at raidu.com and any sub-domains. It applies to all visitors and product trial users.
This policy does not cover the in-product processing of customer end-user data through Tower or Wheelhouse. Those activities are covered by each customer’s signed Data Processing Agreement.
2. What cookies are
A cookie is a small text file that a website places on your device to remember information about your visit. Similar technologies include local storage, session storage, pixels, and tracking scripts. This policy covers all of these collectively.
3. Categories of cookies we use
We use three categories of cookies. Necessary cookies are required for the website to work and are always active. Analytics and Marketing cookies are non-essential and require your consent before we set them.
3.1 Necessary cookies
Necessary cookies enable core site functions such as page navigation, security, and remembering whether you have accepted or declined non-essential cookies. The website cannot function correctly without these.
| Cookie | Set by | Purpose | Retention |
|---|---|---|---|
__hssrc | HubSpot | Records that the visitor has restarted their browser, used to maintain a session | Session (deleted when browser is closed) |
| Cookie consent record | Raidu | Stores your cookie preference choice so we do not ask again every visit | 12 months |
__cf_bm | Cloudflare | Bot protection for the website, set by our hosting and network provider | 30 minutes |
_cfuvid | Cloudflare | Rate limiting for the website, set by our hosting and network provider | Session |
3.2 Analytics cookies
Analytics cookies help us understand how visitors use the website so we can improve content and navigation. We use Google Analytics 4 for aggregated, de-identified analytics, configured with IP anonymization where applicable.
| Cookie | Set by | Purpose | Retention |
|---|---|---|---|
_ga | Google Analytics | Distinguishes unique visitors | 24 months |
_ga_ZQP62BX27X | Google Analytics | Maintains session state for our specific GA4 property | 24 months |
IDE, test_cookie | Google (doubleclick.net) | May be set by Google when Google Analytics is loaded; used by Google to measure and limit repeat ads | Up to 13 months |
Google Analytics is loaded through Google’s tag script (gtag.js, served by Google Tag Manager), and only after you allow analytics cookies.
3.3 Marketing cookies
Marketing cookies allow us to recognize returning visitors, understand which content drives engagement, and personalize follow-up communications. We use HubSpot for contact and form analytics.
| Cookie | Set by | Purpose | Retention |
|---|---|---|---|
hubspotutk | HubSpot | Cross-session unique visitor identifier | 13 months |
__hstc | HubSpot | Stores the time of first visit, last visit, current visit, and visit count | 13 months |
__hssc | HubSpot | Counts pageviews within the current session | 30 minutes |
4. How we obtain consent
When you first visit raidu.com from a region that requires opt-in consent for non-essential cookies (the EEA, the United Kingdom, Switzerland, and other jurisdictions with equivalent rules), our cookie banner asks you to choose between:
- Accept all: enables Necessary, Analytics, and Marketing cookies.
- Reject all: enables only Necessary cookies. Non-essential cookies are not set.
- Manage preferences: lets you accept or reject Analytics and Marketing categories independently.
You can change your choice at any time with Cookie settings in the footer of every page, or by contacting us at privacy@raidu.com.
The same opt-in applies to every visitor, wherever you are: Analytics and Marketing cookies stay off until you allow them.
5. Third-party processors
The cookies above are set by services we use as sub-processors for our website operations:
- HubSpot, Inc. (Cambridge, MA, USA): customer relationship management, form handling, website analytics, cookie consent banner.
- Google LLC (Mountain View, CA, USA): Google Analytics 4 for aggregated traffic analytics, loaded through Google Tag Manager (gtag.js).
- Cloudflare, Inc. (San Francisco, CA, USA): website hosting, content delivery and bot protection.
For visitors in the EEA, UK, or Switzerland, transfers to these US processors are governed by Standard Contractual Clauses included in our DPAs with each provider.
6. Your rights
Depending on your jurisdiction, you may have the right to access the personal data we hold about you, request correction or deletion, object to processing or withdraw consent, and lodge a complaint with your supervisory authority.
To exercise these rights, contact us at privacy@raidu.com. We respond within 30 days for GDPR requests (extendable to 60 days with notification) and within timelines required by your applicable law.
7. How long we retain cookie data
Cookie retention is set on each cookie above. Data collected through cookies is retained per our internal Data Retention Schedule:
- Marketing data: 2 years after your last engagement, then deleted.
- Trial account data: 90 days after inactivity is archived, then deleted at 1 year.
8. Changes to this policy
We review this policy at least annually and whenever we add, remove, or change a tracking technology on raidu.com. Material changes are announced by updating the Effective Date at the top of this page and, for substantial changes, by a banner on the website for 30 days.
9. Contact
Privacy Lead: Ali Sarafzadeh
Email: privacy@raidu.com
Postal: Raidu Inc., 134 N 4th St, Brooklyn, NY 11249, USA